As AI revolutionises industries, including branding, it’s crucial to recognize that the future lies in Entity Identity. Unlike traditional branding, which focuses on managing perceptions, Entity Identity centers on embodying a business’s true values and purpose. While AI can automate content and design, it can't replace the human touch needed to build an authentic and impactful identity. Discover why shifting from perception management to a deeper, identity-driven approach is essential in the age of AI, and how Entity Identity Practitioners are leading this transformation.

We’re replacing the term “brand” with the term "entity identity." Amidst the saturated landscape of "branding," our choice of “entity identity” signifies our dedication to depth, authenticity, and a more holistic business perspective. Departing from the aesthetics-centred notions associated with traditional branding, it represents a deeper, more substantial approach to understanding business essence.

At Tatak Studio, our Creative Collaborators embody the best of both worlds. We are the masterminds of visuals, like traditional designers, crafting visually stunning and impactful solutions. Simultaneously, we embrace the ethos of co-designers, recognising that collaborative efforts yield powerful outcomes.

We are committed to a philosophy that embraces transparency, fosters collaboration, and empowers our clients. As part of our dedication to these values, we have chosen to break away from traditional norms by offering access to source files, making us an open-source design agency, and the best part? No extra fees!

Recently, we had the privilege of collaborating with Wellsprings for Women on an exceptional project: the creation of "Be The Voice" magazine. This project aimed to raise awareness of family domestic violence (FDV) within the Arabic, Afghani, and Indian communities. Our involvement in this project held deep meaning for us, as it allowed us to not only amplify the voices of remarkable women but also push the boundaries of traditional perceptions. Through our design work, we sought to empower these women, while showcasing the immense potential of design to address pressing societal issues.

Explore the harmful impact of personas in branding and marketing and uncover alternative approaches rooted in authenticity and inclusivity. Discover how rejecting personas paves the way for empathetic storytelling, dismantles oppressive systems, and amplifies the voices of marginalised communities. Explore the power of decolonisation in branding and learn how embracing diverse perspectives leads to a more equitable and resonant future.

Discover the power of ethical storytelling in branding, design, and marketing as Tatak proudly partners with Our Race and embraces their groundbreaking T.E.S.T. framework. Explore why ethical storytelling is essential, how we are leading the movement, and join us in signing the T.E.S.T. Commitment for positive change.

At Tatak, we believe that storytelling is at the heart of our work. As strategists, designers and marketers, we understand the profound impact that narratives can have on shaping perceptions, influencing behaviour, and driving change. That's why we are excited to announce our partnership with Our Race as a film screening tour partner for their Subject Film Screening Tour and Ethical Storytelling Panel across Australia in June.

Insights and Inspiration from the Newkind Social Justice Conference 2022

Are you tired of the same old conversations around social change and justice, where progress is slow and the voices of those most affected are often silenced? If so, it's time to join the movement for a Newkind of world.

Are you a social enterprise in Queensland looking to enhance your skills, capability, and capacity? Do you need funding to support the growth and sustainability of your social enterprise? The QLD Social Enterprise Growth Grants (SEGG) program is here to help with funding ranging from $5,000 to $25,000 on offer. This program offers eligible businesses the chance to access financial support for a range of activities that can contribute to your social enterprise's success. Tatak is here to help!

Tatak is committed to delivering responsible branding, sustainable design, and mindful marketing that truly makes a difference. That's why we're excited to introduce the Pluriverse, a new initiative that includes exhibitions and workshops centred around the concept of the pluriverse. Our goal is to educate and inspire businesses and creatives to rethink their current ways of thinking and processes.

Have you ever been deceived by a brand's claims of being "ethical" or "sustainable"? It's a widespread issue, and if you're a brand owner, you might be complicit too. "Washing" has become a pervasive tactic in the world of branding and marketing, and it's time to expose the truth.

As the world faces the defining issue of our time, the climate emergency, it has become increasingly vital for businesses to incorporate responsible branding, sustainable design, and mindful marketing into their operations. The reality is that every single business today has a role to play in addressing this crisis, and it's time for all of us to take action.

Being a mindful and intentional business can help you to be more focused, purposeful, and authentic in your actions and decision making. By paying attention to your thoughts, feelings, and actions, and aligning them with your values and goals, your business can operate with integrity and make choices that contribute to a brighter future for yourself, your team, your customers, and the world at large.