About
Tatak is not just a design studio; it's a transformative force redefining the landscape of brand identity and design. What sets us apart is our commitment to unbranding, storytelling, and recentering design—revolutionary concepts that go beyond conventional branding practices.
Unbranding for a Brighter Future
We challenge the traditional notion of branding. Instead of creating a polished image, Tatak's unbranding approach advocates for brands that are authentic, accountable, and responsible. It's about stripping away the superficial layers to reveal the genuine essence of a brand.
Storytelling with Impact
We understand that marketing is more than just selling a product; it's about telling a compelling story. By transitioning from marketing to storytelling, we create narratives that resonate with authenticity and connect with audiences on a deeper level.
Recentering Design for the Earth and Society
Going beyond aesthetics, we practice decolonial design, also known as recentering design. This approach acknowledges the impact design has on society and the environment. It's about designing ethically, inclusively, and sustainably, contributing to positive social change.
Our philosophy is not just a set of principles; it's a call to action for businesses and individuals to rethink their approach to identity, marketing, and design. It's about creating a future where brands are not just symbols but living entities that contribute positively to the world.
As a design studio, Tatak is not just about creating visually appealing graphics; it's about crafting meaningful identities that align with the values of the community and the planet. Our holistic approach considers the ethical, social, and environmental impact of design.
We stand as a beacon for those who seek to transcend the conventional and embrace a new era of conscious branding, impactful storytelling, and design that fosters positive change. This is not just design; it's a movement toward a brighter, more authentic future.
Meet the
Tatak Team
The term "Creative Collaborator" goes beyond a mere job title; it represents the heart and soul of our design philosophy. We view every project as a partnership, where our clients, stakeholders, and communities are integral members of the creative process. By embracing this collaborative approach, we can craft solutions that are not only visually stunning but also socially responsible, culturally sensitive, and environmentally sustainable.
Our Creative Collaborators are more than just designers; they are facilitators, listeners, and empathetic problem-solvers. They understand that the best solutions emerge when diverse perspectives come together, and they actively engage with our clients to co-create meaningful and impactful outcomes.
We believe that each voice should be heard and valued in the design journey. As Creative Collaborators, we strive to empower our clients, fostering an environment where their visions are brought to life. This means providing transparent access to the creative process, ensuring open communication, and encouraging feedback and ideas from all stakeholders.
By being called Creative Collaborators, our designers challenge the traditional hierarchical design approach. We dismantle power imbalances, actively seek to amplify marginalised voices, and promote a culture of respect, inclusion, and mutual growth.
Through our collective efforts as Creative Collaborators, we aim to create brands that transcend profit, leaving an indelible mark on society and the environment. We are dedicated to being forces for good, working hand-in-hand with businesses to build a better, more sustainable future.
As you explore our story and meet our Creative Collaborators, we invite you to join us on this journey of co-creation, responsibility, and brand empowerment. Together, we can challenge conventions, make a positive impact, and shape a brighter tomorrow.
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As a future-focused and values-driven Creative Professional based in Brisbane, I embody a visionary role as a responsible brand strategist, mindful marketer, and sustainable designer. Throughout my career, I have had the opportunity to work with diverse companies across various industries, ranging from startups to globally recognised leaders like Sylvia P and Undress Runways.
My hybrid background and extensive experience have equipped me with the ability to operate at the intersection of brand strategy, execution, and evaluation. Whether it's developing advertising campaigns, spearheading rebranding efforts, curating fashion collections, creating apps, designing magazines, or organising events, I ensure that the visuals, messaging, and products align cohesively. I believe that creativity extends beyond the final output; it lies in the approach itself.
However, I am not solely driven by commercial success. I am acutely aware of the climate emergency and consider it the defining issue of our time. Therefore, I am committed to partnering with businesses to foster social and environmental responsibility. I recognise the power of my skill set and am determined to wield the forces of good design to bring about positive change. Placing people and the planet at the heart of my work, I relish the opportunity to tackle challenges that demand imaginative, original, and sustainable solutions.
I understand that the environmental and social issues I seek to address require collaboration beyond the confines of a single brand or office. By working with multiple businesses, I can amplify my impact and drive transformative change on a broader scale. My ultimate goal is to empower brands to be better and contribute to a brighter future for all, including myself, my daughter, future generations, and the world at large.
Here’s to a brighter future!
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Hi, I’m Sri Sadhana! I’m currently entering my third year of studying Bachelor of Design at QUT majoring in visual communication.
If I had to explain myself in a few words- Bold, Goal-driven, Ambitious and Diverse person. I believe in learning and experiencing something new every day. I enjoy taking risks and am passionate about ethical designs, representing voices and issues that are often ignored and unheard of.
Designing has always been my sense of freedom and helps me to express myself better and more clearer. I am still learning more and more skills and looking forward to working with some amazing like-minded people.
Our story.
Tatak is a Tagalog (Filipino) word that means brand, logo, mark, trademark, imprint.
Our story is rooted in a journey of self-discovery, cultural reclamation, and a passion for creating a brighter future for ourselves, our communities, and the generations to come.
Founded by Judith Marie Ortiz (also known as Juju), it all began with a realisation - after addressing racism in the workplace, Juju went through a period of deep reflection and introspection. This journey led to the resurfacing of buried emotions and epiphanies about her cultural identity as a Filipino living in a predominantly 'white' Australia. Through tears, therapy sessions, and heartfelt conversations with loved ones, a clearer mindset emerged, and three important things became clear.
The first thing was a strong aspiration for brands to be better, and a vision for a brighter future. Juju realised that the environmental and social issues she wanted to address through her work was only going to happen by challenging what she knew about the branding, marketing and design space. This led to the inception of Tatak - a platform where Juju could work with businesses to build sustainable, socially responsible, and visually compelling brands. Tatak is about imprinting the foundations of a business with a mark of social and environmental responsibility, while aligning all elements of the brand to create a cohesive and impactful identity.
The second thing was a deep-seated commitment to supporting businesses that share a genuine commitment to people and the planet. Juju recognised that sustainability is complex and every business is on a different stage of their journey. With Tatak, our aim is to offer design and marketing support to businesses that are on the path of progress, without guilt or judgment, and to accelerate their journey towards a more sustainable and responsible future.
Our story is shaped by the experiences, skills, insights, and knowledge gained over Juju’s entire career. It is a story of resilience, passion, and a relentless pursuit of a brighter future. We believe that the work of individual creatives has a profound impact on society and the planet, and it is our responsibility as industry leaders to share our knowledge, educate the wider creative industry, and contribute to a more inclusive and sustainable world.
Join us on this journey of cultural reclamation, brand empowerment, and sustainable progress.
Here's to a brighter future!