Collaborators

Individuals or groups we work with on specific projects or initiatives. Collaborators bring unique skills and perspectives, enhancing our collective ability to innovate and solve complex problems.

Community Engagement

The process of building relationships and collaborating with community members to address their needs and aspirations. It ensures that projects are rooted in local context and benefit those they are meant to serve.

Contributors

Experts and thought leaders who add value to our projects through their specialised knowledge and experience. Their contributions help us stay at the forefront of what planet Earth and humanity needs.

Cultural Responsibility

An awareness and respect for cultural differences and practices. It involves adapting our approach to be inclusive and respectful of diverse cultural perspectives, ensuring that all cultural practices and contributions are honoured and integrated into our work.

Digital Citizenship

The responsible and ethical behavior of entities in the digital space. It includes respecting privacy, promoting positive interactions, and contributing to the digital community in meaningful ways.

Entities

All organisations, whether commercial or private, including corporations, small businesses, startups, non-profits, social enterprises, educational institutions, government agencies, NGOs, charities, foundations, cooperatives, associations, clubs, religious organisations, community groups, partnerships, sole proprietorships, public companies, private companies, B corporations, unions, trusts, professional bodies, consultancies, health organisations, and every product, service, department, team, initiative, communities and collectives, and individual within these organisations. Each entity has its own identity and impact within the larger ecosystem.

Entity Identity

A holistic approach to understanding and shaping the essence of an entity beyond mainstream branding. It integrates sustainability, ethical practices, community engagement, and diversity to create an authentic, impactful presence.

Environmental Responsibility

The duty of an entity to minimise its environmental footprint and contribute to the health of planet Earth and humanity. This involves sustainable practices, resource conservation, and efforts to reduce pollution and waste.

Ethical

Adhering to moral principles and standards in all actions and decisions. For Tatak, this means prioritising honesty, fairness, respect, and integrity in our relationships and operations.

Holistic

An approach that considers all aspects of an entity—its people, processes, impacts, and interactions—as interconnected and interdependent. It ensures that decisions and actions are aligned with broader goals and values.

Impact-Driven

An approach where actions and decisions are guided by the desire to create positive social, environmental, and economic impacts.

JEDI

Justice, Equity, Diversity, and Inclusion. A framework that guides our efforts to create a more just and equitable world, where diversity is celebrated, and inclusion is practiced in all areas of our work.

Market Companions

Entities who share our vision and values. Rather than viewing them as competitors, we see them as partners in our mission to amplify collective impact and drive positive change in the marketplace.

Partners

Entities with whom we form strategic alliances to co-create and deliver impactful projects. These partnerships are built on mutual respect, shared values, and a commitment to ethical and sustainable practices.

Recentering Design

A design philosophy that shifts the focus from colonial-centric practices, to inclusive, community-centered, and culturally respectful approaches. It ensures that design serves everyone and respects diverse perspectives, instead of simply decolonising design.

Social Responsibility

The obligation of an entity to act in ways that benefit society at large. This includes ethical labour practices, community engagement, and initiatives that promote social justice and equity.

Sustainability

The practice of meeting present needs without compromising the ability of future generations to meet theirs. It involves balancing economic, social, and environmental factors to ensure long-term viability and health.

Talino

A Filipino word meaning "wisdom" or "intelligence." It reflects our commitment to thoughtful, informed decision-making and the pursuit of knowledge and understanding in all our endeavors.

Tatak

A Filipino word meaning "mark" or "impression." It symbolises our mission to leave a meaningful and lasting impact on the entities we work with and the broader community.

Unbranding

A movement away from mainstream branding rooted in colonial practices that often prioritise profit over purpose. Unbranding focuses on authenticity, transparency, and the genuine representation of an entity’s values and impact.

Visual Language

The unique combination of visual elements like colour, typography, imagery, and design that convey an entity’s identity and values. This goes beyond mainstream visual identity/elements to reflect the core essence and message of the entity.