Redefining branding for a brighter future.

We craft ethical entity identities.

The mainstream approach to branding, marketing, and design no longer aligns with our vision for a better future. Tatak is not just another design studio; our mission goes beyond aesthetics. We craft authentic, responsible, and community-centred entity identities.

Branding VS Entity identity

  • Mainstream branding revolves around visual aesthetics, focusing on creating a logo, colour scheme, and other visual elements to represent their company or product.

    We take a holistic approach, delving deeper into the essence of your entity beyond just visual aesthetics. It involves understanding your entity's values, narratives, customer experience, community engagement, and more, to create a comprehensive and authentic identity.

  • Mainstream branding prioritises surface-level impressions and marketability, aiming to create a visually appealing image to attract customers.

    We shift the focus to authenticity, social responsibility, and meaningful connection. We emphasise aligning your entity's identity with its values, fostering genuine relationships with stakeholders, and making a positive impact on society.

  • Mainstream branding results in a recognisable logo or visual identity, but lacks depth and fails to resonate authentically with their customers.

    We aim to create a purpose-driven entity identity that reflects your entity's values, connects meaningfully with its audience, and contributes positively to society. It fosters long-term relationships, trust, and loyalty among stakeholders, leading to sustainable growth and impact.

Discover the shift from mainstream branding to transformative entity identities – where brands evolve into holistic representations of purpose, values, & community impact.

WHAT WE DO…

Audit

Designed for entities seeking to evaluate and refine their current entity identity.

  • Your transformation starts here. In the hustle of daily business, this service offers fresh, bird's eye insights. We evaluate the strengths, and weaknesses of your entity identity (brand), marketing, product and designs. Plus, we dig deep into your sustainable, ethical, inclusive, and diverse values, offering strategic recommendations.

Unbrand

Tailored for entities ready for a transformative rebranding experience.

  • Think rebrand but decolonised and deeper. Unbranding is a transformative rebranding experience that goes beyond surface-level changes. We guide you through a journey of self-discovery and reinvention, helping you shed outdated perceptions and reconnect with your core values and purpose. Through collaborative workshops and strategic planning, we craft a refreshed entity identity that authentically reflects who you are and resonates with your target audience.

Craft

For emerging entities in need of a fresh and authentic entity identity.

  • We're not just creating entity identities (brands); we're future-proofing businesses and realising businesses of the future. We define your business identity's values, voice, and visual identity and empower your team to maintain it.

Ready to redefine your entity’s identity?

WE ALSO DO…

Training & Workshops

Empower your team with knowledge and skills through our tailored sessions focused on entity identity, branding, marketing strategies, and design practices.

  • Introduction to Entity Identity: Understanding the importance of entity identity and how it shapes brand perception and consumer engagement.

    Introduction to Recentering (Decolonial) Design Thinking: Exploring alternative design approaches that prioritise inclusivity, diversity, and social impact.

    Cultural Appropriation in Design: Examining ethical considerations and best practices for respecting cultural heritage and avoiding appropriation in design.

    JEDI in Design: Unlock the power of justice, equity, diversity, and inclusion (JEDI) in design. This workshop explores strategies and best practices for integrating JEDI principles into your design process. Learn how to create more inclusive and equitable designs that resonate with diverse audiences and foster positive social change.

    Sustainability in Design: Integrating sustainability principles into design practices and product development to minimize environmental impact and promote eco-consciousness.

Impact
Injection

Explore opportunities to integrate sustainable practices into your entity's operations and messaging with our social and environmental responsibility consulting services.

  • B Corp Certification Preparation: Guiding businesses through the process of becoming B Corp certified, demonstrating commitment to social and environmental responsibility.

    Stakeholder Engagement and Community Outreach: Creating strategies for meaningful engagement with stakeholders and communities, fostering positive relationships and social impact.

    Sustainable Strategy/Product Development: Developing sustainable business strategies and eco-friendly product lines, aligning with environmental and ethical standards.

    Employee Engagement and Sustainability Training: Training programs to educate and empower employees on sustainability practices and corporate social responsibility.

    Impact Assessments: Conducting assessments to measure and evaluate the social, environmental, and economic impact of business activities.

Conscious
Campaigns

From concept to execution, we craft impactful campaigns that are jam-packed with purpose and resonate with your audience.

  • Entity (Brand) Launch and Awareness: Creating campaigns to introduce new entities to the market and raise brand awareness.

    Product/Service Launch: Launching new products or services with targeted marketing campaigns to drive adoption and sales.

    Events: Promoting events, conferences, or exhibitions through strategic marketing campaigns to attract attendees and maximise participation.

    Social Media: Developing social media campaigns to increase engagement, grow followers, and drive website traffic.

    Content: Crafting content marketing campaigns to share valuable and relevant content with your audience, establishing thought leadership and driving engagement.

    Cause: Advocating for social or environmental causes through purpose-driven campaigns to inspire action and support.

    Lead Generation: Implementing lead generation campaigns to capture leads, nurture prospects, and convert them into customers.


Design

We offer a wide range of design services to bring your vision to life across various platforms.

  • Graphic Design: Creating visually compelling graphics for marketing materials, advertisements, and brand collateral.

    Website Design: Designing user-friendly and visually appealing websites that reflect your brand identity and enhance the user experience.

    Packaging: Designing innovative and eye-catching packaging solutions for products to stand out on shelves and attract customers.

    Books/Magazines/Brochures: Designing layouts and visuals for print materials, including books, magazines, and brochures, to convey information effectively.

    Digital Experience: Developing immersive digital experiences, such as interactive multimedia installations and virtual reality (VR) applications, to engage and captivate audiences.

    Fashion: Designing fashion collections, apparel, and accessories with unique and innovative designs that resonate with your target market.

    Events: Designing event branding, signage, and promotional materials to create memorable and cohesive event experiences.

Recentering Design:
Earth-Centric, Society-Focused

Recentering (decolonial) design is at the core of our philosophy. We believe design should honour the Earth and all of society, promoting social and environmental responsibility. By shifting the focus from aesthetics to impact, we empower businesses to make meaningful contributions to the world.

Ready to increase your impact & elevate your entity?

Thoughtful Threads

Featured
Rethinking “Brand”: The Power of “Entity Identity”
Rethinking “Brand”: The Power of “Entity Identity”

We’re replacing the term “brand” with the term "entity identity." Amidst the saturated landscape of "branding," our choice of “entity identity” signifies our dedication to depth, authenticity, and a more holistic business perspective. Departing from the aesthetics-centred notions associated with traditional branding, it represents a deeper, more substantial approach to understanding business essence.

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Creative Collaborators: Bridging the Gap Between Designers and Co-Designers
Creative Collaborators: Bridging the Gap Between Designers and Co-Designers

At Tatak Studio, our Creative Collaborators embody the best of both worlds. We are the masterminds of visuals, like traditional designers, crafting visually stunning and impactful solutions. Simultaneously, we embrace the ethos of co-designers, recognising that collaborative efforts yield powerful outcomes.

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