Tatak is a Tagalog (Filipino) word that means brand, logo, mark, trademark, imprint.

Our story is rooted in a journey of self-discovery, cultural reclamation, and a passion for creating a brighter future for ourselves, our communities, and the generations to come.

Founded by Judith Marie Ortiz (also known as Juju), it all began with a realisation - after addressing racism in the workplace, Juju went through a period of deep reflection and introspection. This journey led to the resurfacing of buried emotions and epiphanies about her cultural identity as a Filipino living in a predominantly 'white' Australia. Through tears, therapy sessions, and heartfelt conversations with loved ones, a clearer mindset emerged, and three important things became clear.

The first thing was a strong aspiration for brands to be better, and a vision for a brighter future. Juju realised that the environmental and social issues she wanted to address through her work was only going to happen by challenging what she knew about the branding, marketing and design space. This led to the inception of Tatak - a platform where Juju could work with businesses to build sustainable, socially responsible, and visually compelling brands. Tatak is about imprinting the foundations of a business with a mark of social and environmental responsibility, while aligning all elements of the brand to create a cohesive and impactful identity.

The second thing was a deep-seated commitment to supporting businesses that share a genuine commitment to people and the planet. Juju recognised that sustainability is complex and every business is on a different stage of their journey. With Tatak, our aim is to offer design and marketing support to businesses that are on the path of progress, without guilt or judgment, and to accelerate their journey towards a more sustainable and responsible future.

Our story is shaped by the experiences, skills, insights, and knowledge gained over Juju’s entire career. It is a story of resilience, passion, and a relentless pursuit of a brighter future. We believe that the work of individual creatives has a profound impact on society and the planet, and it is our responsibility as industry leaders to share our knowledge, educate the wider creative industry, and contribute to a more inclusive and sustainable world.

Join us on this journey of cultural reclamation, brand empowerment, and sustainable progress.

Here's to a brighter future!